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Shortlist

Below is the 2017 Annual Shortlist.

Thank you to all you wonderful people who voted.
This year over 20,000 people told us who they thought should win.


3D

Companies


ZERO VFX
Snapchat: Spectacles teaser
View project

Saddington Baynes
Acadia - Transform The Treatment Brain
View project

Saddington Baynes
Honda CR-V
View project

Saddington Baynes
Acura MDX
View project

Saddington Baynes
Grohe - Unbottled Water
View project

PICS
Rolex Daytona Platinum - CGI Motion
View project

Found
Mondegreen
View project

Bomper Studio
Bradford's: Bread and Butties
View project

Taylor James
Lincoln Carousel Animation
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Mainframe
'For Approval'
View project

Mainframe
Kiss Idents
View project

Individuals


Iain Bennett
Modern Office scene
View project

Luke 'Wengles' James
The Killers - SamsTown10
View project

Gemma Buss
Nosediving into Friday like
View project

Elena V Miller
Ballerina Loft
View project

Mel Zahar
The Broken Bottle
View project

Jonathan Kitchen
Trainer shoes
View project

ISMAIL BELGHIT
TV Channel Anniversary Ident
View project

Advertising: Digital

Companies


Iris
Thrive On
View project

Iris
Boss Everyone
View project

JSR Agency
Nike England Football Kit 2016
View project

Gravity Road
the museum that never closes
View project

Gravity Road
#RaiseIt
View project

Gravity Road
Indoor Blackspots Suck

Hill+Knowlton Strategies
Honor 8

SapientRazorfish
Audi - The Comeback
View project

OMD Singapore
Capacity Based McDelivery

Photoplay Films
Airbnb 'A Different Paris'
View project

Photoplay Films
Chandon 'A Friendly Race'
View project

Photoplay Films
MND Australia 'The Fading Symphony'
View project

TMW Unlimited
Men In Progress
View project

Trizz Productions SL
Hyundai Brand Film
View project

TBWA\Chiat\Day New York
Invested in Our Legacy

Beam Suntory
Cruzan Rum Brand Story

Publicis Brasil
The Cliché
View project

Publicis Brasil
The Power of Touch - Reconnect
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Publicis Brasil
What´s the best gift in the world?
View project

Advertising: Film

Companies


Iris
Rethink Role Models
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Iris
Portraits
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Frank and Lively
Feltham Prison
View project

VCCP
Why not?
View project

SapientRazorfish
Audi - The Comeback
View project

The District
Free Thinking
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Iris
EARTH HOUR FUTURE
View project

Rival Animation
Lost Kingdom TV and Cinema Commercial
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BBD Perfect Storm
Imagination Needed

Advertising: Print

Companies


Bloomberg
Bloomberg Unsolvable Web Series Campaign
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The Marketing Store
Carlsberg Probably the best boss
View project

Jones Knowles Ritchie
Budweiser Prohibition Brew
View project

JSR Agency
PEROU shoots Ab Fab Movie Campaign
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JSR Agency
Beats by Dr Dre Japan 'Show your Color" by Satoshi Minakawa
View project

JSR Agency
McDonald's Great Tastes of the World - Jason Lowe
View project

Shadowplay
BNP Paribas Bonsai
View project

Morgan Lockyer
Tim Hogan for Winsor & Newton
View project

Inbrax
Natural Erasing
View project

BBD Perfect Storm
Restless Spirit - Challenge Ordinary

Advertising: TV

Companies


Bloomberg
Bloomberg Radio Daybreak EU Promo
View project

Bloomberg
Bloomberg Businessweek TV Show Promo
View project

ChappellRoberts
Anthem :60 TV Spot
View project

Iris
Portraits
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Iris
So Tasty The Mouth Boggles!
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Saddington Baynes
Grohe - Unbottled Water
View project

VCCP
#MillionPoundJamie
View project

VCCP
Voices Nationwide
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David Joubert
Like Father, Like Daughter
View project

Silmo Bonomi
MPSP The Incomplete Masterpiece
View project

Rival Animation
Checkatrade GMB Sponsorship Bumpers
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Publicis Brasil
The Cliché
View project

Animation

Companies


Bloomberg
What is Bloomberg?
View project

The Sequence Group
Slack Traffic
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Saddington Baynes
Grohe - Unbottled Water
View project

Blind Pig
UNICEF Violence Marks Forever

Saddington Baynes
Acadia - Transform The Treatment Brain
View project

Creogram
Creogram animated
View project

Psyop
La Mer: Part II
View project

SapientRazorfish
Audi - The Comeback
View project

Ambassadors
Creature of Habit
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Ground Control
Nike Free
View project

Territory Studio
Division & Unity
View project

Individuals


Sam Moore
The Supermarket Animation
View project

Martin Povey
Fentimans 'Botanical Brewing Stories: Heritage'
View project

Oliver Keane
Beavertown - Gamma Ray - Animation
View project

Yukai Du
Plant Communication
View project

Katy Davis
How Mindfulness Empowers Us
View project

Nicola Gastaldi
GastaLoops
View project

Eduardo Antoli
LaLiga Zap
View project

Ed Saxby
Christmas on Mars
View project

Keisuke Terashima
Skatepark Font
View project

Application

Companies


AKQA
The Snow Fox
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AKQA
Jamie Oliver Alexa Skill
View project

AKQA
BBC Earth - Story of Life
View project

Think Design Collaborative
Figo app
View project

Else London
Banking the unbanked
View project

Individuals


Mike Kidd
Pixel Dash | Possibly the most addictive app on the App Store
View project

Dave Legion
TAXO'D Tax sucks. Spend less time and money on it.
View project

Wojciech Zalot
adidas Glitch
View project

Philippe Levieux
infltr - Infinite Filters
View project

Augusto Correia
Class of Classics
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Andreas Krasser
Crafted By My Heart
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Sam O'Brien
Rejyouvenate App Design, Ui - Ux
View project

Branding

Companies


Littlefish Creative
Aerobo brand, logo and product design
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Jones Knowles Ritchie
Budweiser America
View project

Coley Porter Bell
Get The F*ck Out Of My House
View project

Hill+Knowlton Strategies
Honor 8 - Branding - Awards Submission

Elmwood
Making their mark for the planet
View project

Elmwood
Learning Unleashed
View project

Elmwood
Thames Tideway Tunnel
View project

Crumpled Dog
New restaurant concept branding
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WPA Pinfold
Fitness Garage
View project

Design Stack
SoulTree
View project

Jones Knowles Ritchie
Budweiser Prohibition Brew
View project

Jones Knowles Ritchie
Kashi Redesign
View project

Jones Knowles Ritchie
Butterfly Twists
View project

Jones Knowles Ritchie
Booma
View project

JDO Brand & Design
JDO launches new Shepherd Neame corporate identity
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Infinia Group
New brand identity for aliv
View project

SomeOne
Debbie Thomas Rebrand
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Creogram
Arrinera Brand Design
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Arthur
Branding for Aubox
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Jones Knowles Ritchie
Hippeas
View project

The District
Old Friends Brewery branding
View project

Bruce Mau Design
ASICS Tiger
View project

The Beautiful Meme
D&AD Festival
View project

Say What Studio
HOON LEATHER SHOP
View project

The Partners
Eversheds - Brightest law firm in the world
View project

The Partners
Visual Identity conducted by Sir Simon Rattle
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The Partners
The Butcher, The Baker
View project

Library
Divertimenti
View project

JAM creative
Great Science Share / ECOS 2016
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Library
Ormer Mayfair Brand Identity
View project

Raw Color
Arco Identity
View project

Jones Knowles Ritchie
IRN-BRU
View project

Individuals


Chris Browne
WY Partners
View project

Dave Legion
I want to ride my bicycle
View project

Maurizio Pagnozzi
BH // Blowhammer
View project

Giada Tamborrino
Planterior
View project

Danila Luppino
Spook cooking Branding & Digital
View project

Darren Baker
Identity, Website and Marketing Material for Cronin Solutions
View project

Giada Tamborrino
Flōs - Letterbox Flowers
View project

Pierre Joubert
Lion & Safari Park
View project

Isabel Crause
Brand Identity / Ramble Website / Copywriting / Digital Content
View project

Fiorella Allera
Lumen · Installation Art & Performance Festival
View project

Digital

Companies


ChappellRoberts
Inspired Birth Day Digital
View project

Like Digital
Gieves & Hawkes E-commerce
View project

Pulse Creative London
£9.50 Holidays | Whole Lotta Hols
View project

Iris
Boss Everyone
View project

Iris
So Tasty The Mouth Boggles!
View project

Iris
#MYNEOLABEL
View project

GTB Brazil
Upisde Down Posts
View project

AKQA
Nike Football Pro Genius
View project

MediaMonks
Solarin dot com
View project

MediaMonks
IKEA: Passport Challenge
View project

SapientRazorfish
Dear Media
View project

Mr President
Chef Inspired Kitchens
View project

Soul
Sproutboard BS-1.1
View project

Direct Mail

Companies


Partners Andrews Aldridge
Test Drive the BBC
View project

Epsilon Creative
Snackbook Pro
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Dawn Creative
Zen Internet : Direct Mail Campaign
View project

Joanna Kosinska
Self Marketing - 2016
View project

Alessandro Miasi
One More Bravo
View project

Effectiveness

Companies


Momentum Worldwide
Microsoft Future Decoded 2016
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Jones Knowles Ritchie
Budweiser America
View project

Gravity Road
Indoor Blackspots Suck

WPA Pinfold
Green's Gluten Free Beer
View project

Brand & Deliver
Inciting a Radeon Rebellion
View project

Brass
Ribena: Digital Marketing Campaign - The Ribena Colouring Cafe
View project

Jones Knowles Ritchie
Hippeas
View project

Oakwood Agency
PDSA Appeal: Crafting a Christmas No.1
View project

Andre Felix
Swishy Chug
View project

Publicis Brasil
Haters Gonna Love
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Experiential

Companies


Momentum Worldwide
Hoegaarden 'The Floating Gaardens'
View project

Momentum Worldwide
Microsoft Future Decoded 2016
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Access TCA
Elgato @CES2016
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Found
Havana Club - Casa Havana
View project

Beach London
#LazyLand15
View project

flora&faunavisions GmbH
Staged Holograms 2.0 by FFV
View project

Studio Mut
Museion Prize 1
View project

Amplify
Airbnb | #LiveThere Haus
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Amplify
Sonos | #ListenBetter
View project

Amplify
Google | Google Cardboard X Abbey Road
View project

Blair Barnette Ltd
Time Out VR
View project

KEMMLER KEMMLER
Bread & Butter by Zalando
View project

Raw Color
Blend - Solo Exhibition The Aram Gallery
View project

Blair Barnette Ltd
Ibiza VR - Dimitri Vegas & Like Mike
View project

Blair Barnette Ltd
Mystery Jets VR
View project

Satellite Architects
designjunction
View project

Publicis Brasil
The Cliché
View project

Publicis Brasil
The Power of Touch - Reconnect
View project

Individuals


Chris Pullinger
eBay Connect
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Andy Johnston
Global device launch - CTS
View project

Liz Williams
Sound of Happy
View project

Graphic

Companies


Bloomberg
Data-driven deckchairs
View project

Jones Knowles Ritchie
Budweiser America
View project

Jones Knowles Ritchie
Havana Club
View project

Jones Knowles Ritchie
Butterfly Twists
View project

Jones Knowles Ritchie
IRN-BRU
View project

Jones Knowles Ritchie
Booma
View project

Jones Knowles Ritchie
WKD
View project

Jones Knowles Ritchie
Hippeas
View project

Jones Knowles Ritchie
The Domino Effect
View project

The Hideout
Stationery for The Hideout
View project

SomeOne
Debbie Thomas Rebrand
View project

Say What Studio
HOON LEATHER SHOP
View project

Studio Mut
Museion Prize 1
View project

RISOTTO Studio
RISOTTO Stationery
View project

The Partners
Run For America
View project

The Partners
The Butcher, The Baker
View project

The Partners
Visual Identity conducted by Sir Simon Rattle
View project

Jones Knowles Ritchie
Desiree
View project

Jones Knowles Ritchie
Budweiser Olympics
View project

Individuals


Mattia Paolinelli
RAIBA Identity
View project

Bart Miko
Playing Arts III Special Edition ''King of Clubs'' [Graphic Content]
View project

Oliver Craddock
Music Industry Advertising
View project

Mathew Voyce
A Trio of Towers - European Edition
View project

Peter Stylianou
Fat Cat Cinema - Zombie (cover artwork)
View project

Emily Bishop
ASOS summer campaign
View project

Thomas Birch
Review App — Balancing Media Spin
View project

Matthew Wyatt
NSPCC: Coffee cup
View project

Richard Hill
Monthly Enthralments - Zenos Cars finance
View project

Fesquet Julien
Delusion Floating
View project

Caterina Bianchini
RUIFIER Limited Edition Packaging
View project

Fiorella Allera
No. 0 | Dale
View project

Illustration

Integrated

Companies


Littlefish Creative
Tungsten Engineering branding
View project

Bloomberg
Bloomberg Business Innovators 2016
View project

Iris
Boss Everyone
View project

Iris
So Tasty The Mouth Boggles!
View project

JJ Marketing
Nominet - High Viz Your Biz campaign
View project

Hill+Knowlton Strategies
Honor 8 - Intergrated - Award Submission

collab-ed
#nextstop
View project

BBD Perfect Storm
Restless Spirit - Challenge Ordinary

Interior

Juan Murphy
Apartment Ciasna 50m2 Warsaw
View project

Music & Sound

Companies


GOLDSTEIN
The Honest Player (Gillette)
View project

GOLDSTEIN
Sabotage (Centrepoint)
View project

Banjo
Caza y Pesca
View project

Syncsmith
Loewe SS17 - Paris Fashion Week
View project

MassiveMusic
Premier League Rebrand

Adelphoi Music Ltd.
NSPCC 'Pantosaurus'
View project

Photoplay Films
MND Australia 'The Fading Symphony'
View project

Individuals


Liz Williams
Sound of Happy
View project

Irene Chan
Skyline - Composition
View project

Sidney Freitas
Unforgettable Night Desperados
View project

Andrea Foresi
Musician Mind-Reading
View project

OOH

Packaging

Companies


Jones Knowles Ritchie
Budweiser Holiday
View project

Jones Knowles Ritchie
Budweiser America
View project

Woven Agency
Whipping up new packaging and a website refresh for Shaws
View project

Elmwood
Quality Street global rebrand
View project

Elmwood
Reinvigorating Mexico’s first premium beer
View project

Elmwood
A golden ale that The Bronx is proud to call its own
View project

Bulletproof
Bulmers Redesign
View project

Bulletproof
Cidrerie Stassen
View project

WPA Pinfold
Harvey's Brewery Rebrand
View project

Webb deVlam
Drambuie: Resurrecting a Legend
View project

Jones Knowles Ritchie
IRN-BRU
View project

Jones Knowles Ritchie
WKD
View project

Sand Creative
Cyrano Armagnac
View project

JDO Brand & Design
JDO launches Beau Nash for the dandy within!
View project

Bulletproof
PizzaExpress
View project

Jones Knowles Ritchie
Hippeas
View project

Jones Knowles Ritchie
The Domino Effect
View project

StormBrands
Babease
View project

Jones Knowles Ritchie
Kashi Redesign
View project

Jones Knowles Ritchie
Havana Club
View project

Jones Knowles Ritchie
Budweiser Prohibition Brew
View project

JSR Agency
Jameson's packaging by Greg Coulton
View project

Bruce Mau Design
ASICS Tiger
View project

Studio Noel
Bill's Restaurants – Design for a casual dining chain
View project

Oakwood Agency
Warner Bros. Iconic Moments: Reinventing new demand
View project

StormBrands
Morrisons The Best
View project

StormBrands
The Cocktail Pickers Club
View project

The Partners
The Partners creates a new brand for Argos value range
View project

The Partners
London's First Winery
View project

Beam Suntory
Jim Beam Black Holiday LTO Label
View project

Beam Suntory
Laphroaig 30 Year Old Islay Single Malt Scotch Whisky Packaging

Jones Knowles Ritchie
Desiree
View project

Osborne Pike
Hertog Jan HJA16/3
View project

Photography

Product / Industrial

studio Shigeki Yamamoto
PLAY SIDEBOARD
View project

Hugo Eccles
Hyper Scrambler
View project

Jack Murphy
Stand Table
View project

Clive Goodwin
Optimec is830 contact lens measurement
View project

Matej Procházka
Babel.
View project

Laurance Liu
Qu’est-ce que c’est
View project

ROKOS
Gauge - Smoke
View project

Fabio Seidl
Adaptoys
View project

Lim and Lu
Mass Series
View project

Jorge Diego Etienne
Círculos Chair
View project

Blaze
Laserlight
View project

Jorge Diego Etienne
Círculos Lamps
View project

Elliot Beattie
Woodland vanity table
View project

Production

Companies


Dirty Films
Jaguar I - Pace 'The Future is Forward'
View project

3angrymen Productions
Making Contact
View project

Photoplay Films
Airbnb 'A Different Paris'
View project

Photoplay Films
Chandon 'A Friendly Race'
View project

Ground Control
Nike Free
View project

Boomtown Productions
ADNOC Emirati Womens Day
View project

Martin Swift
V90 Cross Country 'Home'
View project

Trizz Productions SL
Hyundai Brand Film
View project

Hub Productions
Pop Up Start Up

Blair Barnette Ltd
Ibiza VR - Dimitri Vegas & Like Mike
View project

Blair Barnette Ltd
MoreThan Doggyssentials
View project

Blair Barnette Ltd
Star Wars Cinemagraphs
View project

Blair Barnette Ltd
11th Hour - A Jim Sheridon film about 9/11 with Salma Hayak
View project

Visualise
Dublin in the Dark: The Story of ‘Emerald Noir’
View project

Post Production

Companies


ZERO VFX
Solar City
View project

ChappellRoberts
Season TV
View project

Smoke & Mirrors
Trident - Rescue
View project

Smoke & Mirrors
Mitsubishi - Leader
View project

Ground Control
Nike Free
View project

Dirty Films
Jaguar I - Pace 'The Future is Forward'
View project

Trizz Productions SL
Hyundai Brand Film
View project

Visualise
Dublin in the Dark: The Story of ‘Emerald Noir’
View project

Publishing

Companies


hw.design gmbh
nomad - where to go?
View project

Barton Willmore
A is for Architecture
View project

Foxtrot Papa
Jaguar Classic Lightweight E-Type Bespoke Books

Say What Studio
GREENROOM PAPER / Magazine
View project

212 Studio
212 Magazine
View project

Studio Mut
Museion Prize 1
View project

Studio Mut
Trieste Estate 2016
View project

Human After All
Evaluation of Humanitarian Action Guide
View project

Individuals


Michelle Choi
"Helping a Colleague to Change"
View project

Ezra Ng Yew Wah
A Decent Magazine
View project

Ezra Ng Yew Wah
Aeskapaer Magazine
View project

David Martin
Brooke Annual Report
View project

Courtney Smith Kramer
21 Reasons Creativity is Like Sex book
View project

Linda Kasumova
Enotria & Coe Independents Price List
View project

Fiorella Allera
Art Book Collection
View project

Fiorella Allera
No. 0 | Dale
View project

Typography

Companies


Fontsmith
FS Siena: The luxurious type
View project

Jones Knowles Ritchie
Budweiser America
View project

WPA Pinfold
Epic calendar
View project

Superfried
Marbles – Typographic Experiment
View project

Jones Knowles Ritchie
Havana Club
View project

Bruce Mau Design
ASICS Tiger
View project

The Partners
Visual Identity conducted by Sir Simon Rattle
View project

Individuals


Ezra Ng Yew Wah
Labels: An experiential handcrafted typography project
View project

Catarina Machado
FIRST THOUGHT, FIRST WORD
View project

David Graham
HEXIS Geometric Typeface
View project

Keisuke Terashima
Skatepark Font
View project

Wave

Syncsmith
Loewe SS17 - Paris Fashion Week
View project

Augusto Correia
The Mosquito Killer Billboard
View project

Augusto Correia
What Family Means
View project

Reuben Mychaleckyj
Get the RIGHT advice - Cyberbullying
View project

Publicis Brasil
The Cliché
View project

TMW Unlimited
Men In Progress
View project

Alison Eddy
The similarities that bind us_photograhy_digital print_birch ply
View project

Web

Companies


Fishtank Creative
The Big Blue Swim Web Development
View project

The Hideout
Website for The Hideout
View project

Superrb
Awesome Inc makes things you will love real hard!
View project

MediaMonks
Solarin dot com
View project

Studio Mut
Museion Prize 1
View project

MBA
Everest wrecking Ball
View project

Matter of Form
Karen Millen
View project

Brand42
Veraison Education Website
View project

Brand42
Alfa Website
View project

Brand42
Euronews Website
View project

Individuals


Paul Mortimore
Sky Atlantic landing page
View project

Paul Mortimore
Good Agency landing page
View project

Paul Jamie Kidd
Out with the old and in with the new...... (Ibbleobble website)
View project

Daniel Portuga
The Smiles Hunter :)
View project

Daniel Chircop
Adventure X - Responsive Website
View project

Antoine Mouquod
Soyuz • Website
View project
Social

Branded Content

Brand Team of the Year